Welcome to the society of hot shit, bad ass, rock stars: women who change the world by being themselves and encouraging others to do the same.

In 2012, Anita Verna Crofts and Jessica Esch decided the world needed more women to call out and own their awesome. What started at as an acronym spurring each other on quickly became a rally cry and a society was born.

HSBARS (hez-bars) refers to both a singular HSBARS and multiple HSBARS. A group of HSBARS is a “helen,” a unit of measurement named after the mythological Helen of Troy. Descended from divinity and royalty, Helen was the epitome of beauty, and a force that propelled transformation and expansion within the ancient world. She was a catalyst and a source of power. If one Helen could “launch 1,000 ships,” as Homer exclaimed, imagine what a helen of HSBARS can do.

You can find HSBARS communities online (use the hashtag #HSBARS) and in your own backyard. HSBARS are on every continent and in every country–a truly worldwide movement.